SEO
Module 1: Introduction to SEO
- 1.1 What is SEO?
- Definition and importance
- Difference between SEO and SEM
- How search engines work
- Google algorithms and updates
- 1.2 Benefits of SEO
- Increased visibility and traffic
- Cost-effectiveness
- Credibility and trust
Module 2: Keyword Research
- 2.1 Introduction to Keywords
- What are keywords and why they matter
- Types of keywords (Short-tail, long-tail, LSI keywords)
- 2.2 Tools for Keyword Research
- Google Keyword Planner
- SEMrush
- Ahrefs
- Ubersuggest
- 2.3 Conducting Keyword Research
- Identifying target keywords
- Analyzing competitors’ keywords
- Finding low-competition, high-traffic keywords
- Using keyword research to plan content
Module 3: On-Page SEO
- 3.1 SEO-friendly URL Structures
- How to structure URLs for SEO
- Best practices for slugs
- 3.2 Title Tags and Meta Descriptions
- Crafting optimized titles
- Writing effective meta descriptions
- 3.3 Heading Tags (H1, H2, H3)
- Importance of proper heading structure
- Optimizing headings for keywords
- 3.4 Content Optimization
- Writing high-quality, relevant content
- Keyword density and placement
- Internal and external linking strategies
- Use of multimedia (images, videos)
- 3.5 Image Optimization
- Using alt tags and file names
- Compressing images for faster loading
- 3.6 Mobile-Friendliness
- Importance of responsive design
- Tools to test mobile usability
- 3.7 User Experience (UX) and Dwell Time
- Page load speed
- Bounce rate and how it affects SEO
- Importance of user engagement
Module 4: Technical SEO
- 4.1 Site Architecture
- Structuring your website for search engines
- Sitemaps (XML and HTML)
- Robots.txt file
- 4.2 Website Speed Optimization
- Tools for measuring site speed
- Techniques to reduce page load time
- 4.3 Structured Data and Schema Markup
- What is schema markup
- How to implement structured data
- 4.4 Canonical Tags
- Handling duplicate content
- Proper use of canonical tags
- 4.5 404 Errors and Redirects
- Fixing broken links
- 301 and 302 redirects
Module 5: Off-Page SEO
- 5.1 What is Off-Page SEO?
- Importance of off-page SEO for building authority
- 5.2 Link Building Strategies
- Importance of backlinks
- Types of backlinks (do-follow vs no-follow)
- Guest posting
- Skyscraper technique
- Broken link building
- 5.3 Social Signals and SEO
- How social media impacts SEO
- Best practices for sharing content on social platforms
- 5.4 Online Reputation Management
- Importance of brand mentions
- Handling negative reviews
- Leveraging online PR
Module 6: Local SEO
- 6.1 Introduction to Local SEO
- Importance of local SEO for businesses
- Google My Business setup and optimization
- 6.2 Local Citations and NAP Consistency
- What are citations?
- Ensuring consistent Name, Address, and Phone number (NAP) across listings
- 6.3 Reviews and Ratings
- Importance of customer reviews
- How to encourage positive reviews
- 6.4 Local SEO Tools
- Tools like Moz Local, BrightLocal, and Yext for local SEO optimization
Module 7: Mobile SEO
- 7.1 The Importance of Mobile SEO
- Growing trend of mobile search
- 7.2 Mobile Optimization Best Practices
- Mobile-friendly content
- Page speed optimization for mobile
- Mobile-first indexing
- 7.3 AMP (Accelerated Mobile Pages)
- Introduction to AMP and its benefits
- How to implement AMP on your website
Module 8: Content Marketing and SEO
- 8.1 The Role of Content in SEO
- Why content is king
- Content length and depth for SEO
- 8.2 Creating SEO-Optimized Content
- Writing for users and search engines
- Using keywords naturally
- 8.3 Content Types for SEO
- Blogs, guides, videos, infographics
- 8.4 Content Promotion Strategies
- Sharing on social media
- Leveraging influencers
- Using email marketing to promote content
- 8.5 Repurposing Content
- Turning blog posts into videos, infographics, etc.
- Updating old content for SEO
Module 9: Analytics and Reporting
- 9.1 Google Analytics Overview
- Setting up Google Analytics
- Tracking key SEO metrics (organic traffic, bounce rate, conversions)
- 9.2 Google Search Console Overview
- Setting up Google Search Console
- Tracking keyword rankings
- Monitoring indexation and crawl errors
- 9.3 Using SEO Tools for Reporting
- SEMrush, Ahrefs, and Moz for tracking SEO performance
- Creating regular SEO reports
Module 10: SEO Audits
- 10.1 What is an SEO Audit?
- Importance of regular SEO audits
- 10.2 Tools for SEO Audits
- Screaming Frog SEO Spider
- Google Search Console
- Ahrefs Site Audit
- 10.3 Conducting a Step-by-Step SEO Audit
- On-page SEO checks
- Technical SEO checks
- Off-page SEO and backlink analysis
- 10.4 Fixing Common SEO Issues
- Identifying and fixing crawl errors
- Optimizing site structure and content
Module 11: Advanced SEO Techniques
- 11.1 Voice Search Optimization
- Preparing for the future of search
- Optimizing for conversational queries
- 11.2 Artificial Intelligence and SEO
- How AI is changing search algorithms
- Leveraging AI tools for SEO
- 11.3 E-commerce SEO
- Optimizing product pages
- SEO for Shopify, WooCommerce, etc.
- 11.4 International SEO
- Optimizing for different languages and countries
- Implementing hreflang tags
Module 12: SEO Trends and Updates
- 12.1 Staying Updated on SEO Trends
- Importance of following industry updates
- Google’s algorithm changes
- 12.2 Adapting to the Future of SEO
- Preparing for new technologies and search methods