Tech Services by Faheem Mushtaq

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Course Difficulty: Beginner

SEO

Module 1: Introduction to SEO

  • 1.1 What is SEO?
    • Definition and importance
    • Difference between SEO and SEM
    • How search engines work
    • Google algorithms and updates
  • 1.2 Benefits of SEO
    • Increased visibility and traffic
    • Cost-effectiveness
    • Credibility and trust

Module 2: Keyword Research

  • 2.1 Introduction to Keywords
    • What are keywords and why they matter
    • Types of keywords (Short-tail, long-tail, LSI keywords)
  • 2.2 Tools for Keyword Research
    • Google Keyword Planner
    • SEMrush
    • Ahrefs
    • Ubersuggest
  • 2.3 Conducting Keyword Research
    • Identifying target keywords
    • Analyzing competitors’ keywords
    • Finding low-competition, high-traffic keywords
    • Using keyword research to plan content

Module 3: On-Page SEO

  • 3.1 SEO-friendly URL Structures
    • How to structure URLs for SEO
    • Best practices for slugs
  • 3.2 Title Tags and Meta Descriptions
    • Crafting optimized titles
    • Writing effective meta descriptions
  • 3.3 Heading Tags (H1, H2, H3)
    • Importance of proper heading structure
    • Optimizing headings for keywords
  • 3.4 Content Optimization
    • Writing high-quality, relevant content
    • Keyword density and placement
    • Internal and external linking strategies
    • Use of multimedia (images, videos)
  • 3.5 Image Optimization
    • Using alt tags and file names
    • Compressing images for faster loading
  • 3.6 Mobile-Friendliness
    • Importance of responsive design
    • Tools to test mobile usability
  • 3.7 User Experience (UX) and Dwell Time
    • Page load speed
    • Bounce rate and how it affects SEO
    • Importance of user engagement

Module 4: Technical SEO

  • 4.1 Site Architecture
    • Structuring your website for search engines
    • Sitemaps (XML and HTML)
    • Robots.txt file
  • 4.2 Website Speed Optimization
    • Tools for measuring site speed
    • Techniques to reduce page load time
  • 4.3 Structured Data and Schema Markup
    • What is schema markup
    • How to implement structured data
  • 4.4 Canonical Tags
    • Handling duplicate content
    • Proper use of canonical tags
  • 4.5 404 Errors and Redirects
    • Fixing broken links
    • 301 and 302 redirects

Module 5: Off-Page SEO

  • 5.1 What is Off-Page SEO?
    • Importance of off-page SEO for building authority
  • 5.2 Link Building Strategies
    • Importance of backlinks
    • Types of backlinks (do-follow vs no-follow)
    • Guest posting
    • Skyscraper technique
    • Broken link building
  • 5.3 Social Signals and SEO
    • How social media impacts SEO
    • Best practices for sharing content on social platforms
  • 5.4 Online Reputation Management
    • Importance of brand mentions
    • Handling negative reviews
    • Leveraging online PR

Module 6: Local SEO

  • 6.1 Introduction to Local SEO
    • Importance of local SEO for businesses
    • Google My Business setup and optimization
  • 6.2 Local Citations and NAP Consistency
    • What are citations?
    • Ensuring consistent Name, Address, and Phone number (NAP) across listings
  • 6.3 Reviews and Ratings
    • Importance of customer reviews
    • How to encourage positive reviews
  • 6.4 Local SEO Tools
    • Tools like Moz Local, BrightLocal, and Yext for local SEO optimization

Module 7: Mobile SEO

  • 7.1 The Importance of Mobile SEO
    • Growing trend of mobile search
  • 7.2 Mobile Optimization Best Practices
    • Mobile-friendly content
    • Page speed optimization for mobile
    • Mobile-first indexing
  • 7.3 AMP (Accelerated Mobile Pages)
    • Introduction to AMP and its benefits
    • How to implement AMP on your website

Module 8: Content Marketing and SEO

  • 8.1 The Role of Content in SEO
    • Why content is king
    • Content length and depth for SEO
  • 8.2 Creating SEO-Optimized Content
    • Writing for users and search engines
    • Using keywords naturally
  • 8.3 Content Types for SEO
    • Blogs, guides, videos, infographics
  • 8.4 Content Promotion Strategies
    • Sharing on social media
    • Leveraging influencers
    • Using email marketing to promote content
  • 8.5 Repurposing Content
    • Turning blog posts into videos, infographics, etc.
    • Updating old content for SEO

Module 9: Analytics and Reporting

  • 9.1 Google Analytics Overview
    • Setting up Google Analytics
    • Tracking key SEO metrics (organic traffic, bounce rate, conversions)
  • 9.2 Google Search Console Overview
    • Setting up Google Search Console
    • Tracking keyword rankings
    • Monitoring indexation and crawl errors
  • 9.3 Using SEO Tools for Reporting
    • SEMrush, Ahrefs, and Moz for tracking SEO performance
    • Creating regular SEO reports

Module 10: SEO Audits

  • 10.1 What is an SEO Audit?
    • Importance of regular SEO audits
  • 10.2 Tools for SEO Audits
    • Screaming Frog SEO Spider
    • Google Search Console
    • Ahrefs Site Audit
  • 10.3 Conducting a Step-by-Step SEO Audit
    • On-page SEO checks
    • Technical SEO checks
    • Off-page SEO and backlink analysis
  • 10.4 Fixing Common SEO Issues
    • Identifying and fixing crawl errors
    • Optimizing site structure and content

Module 11: Advanced SEO Techniques

  • 11.1 Voice Search Optimization
    • Preparing for the future of search
    • Optimizing for conversational queries
  • 11.2 Artificial Intelligence and SEO
    • How AI is changing search algorithms
    • Leveraging AI tools for SEO
  • 11.3 E-commerce SEO
    • Optimizing product pages
    • SEO for Shopify, WooCommerce, etc.
  • 11.4 International SEO
    • Optimizing for different languages and countries
    • Implementing hreflang tags

Module 12: SEO Trends and Updates

  • 12.1 Staying Updated on SEO Trends
    • Importance of following industry updates
    • Google’s algorithm changes
  • 12.2 Adapting to the Future of SEO
    • Preparing for new technologies and search methods